L’ORÉAL HONG KONG PARTNERS WITH MUSEUM OF CLIMATE CHANGE TO EMPOWER YOUTH FOR ENVIRONMENTAL ACTIONS

HONG KONG, Oct. 24, 2023 /PRNewswire/ — With a long-standing commitment to sustainability, L’Oréal Hong Kong is taking another step towards its “L’Oréal for the Future” ambitions by partnering with the Jockey Club Museum of Climate Change (MoCC) at The Chinese University of Hong Kong (CUHK). The initiative aims to inform, inspire and empower the next generation of advocates in addressing environmental challenges. The partnership bridges L’Oréal’s sustainability pursuit in respecting planetary boundaries, with MoCC’s expertise and leadership in climate change.

Throughout October, an interactive mobile museum focusing on climate change, co-created by L’Oréal Hong Kong and MoCC, is touring 10 different secondary schools across the city, to educate and encourage students to take action in response to today’s pressing challenges. The museum will also make a special appearance in Central on the last Sunday of October for the community to experience.

With the theme of “The Fading Colours of Coral,” the museum aims to raise awareness of climate change and its impacts on marine biodiversity, particularly the degrading of coral reef ecosystems. The museum is curated to infuse multiple elements, including educational content, interactive games powered by augmented reality, coral exhibits, and a variety of information that allows the public to know more about climate change in a lively and interesting way. In addition, a special feature inside the museum and in-classroom sharing sessions aim to showcase L’Oréal’s unique approach to green retail and environmental actions, inspiring students.

“With this summer of record-high average temperatures and record-breaking rainfall, we must act now before it is too late,” said Eva Yu, President and Managing Director of L’Oréal Hong Kong. “We are delighted to partner with the Museum of Climate Change. This partnership reflects L’Oréal’s two key commitments: youth empowerment and environmental protection, which are deeply connected to our sense of purpose. We are committed to being a catalyst of change in the beauty sector and beyond, and to inspire the general public to join us in acting and making a real change in our eco-system.”

“The impact of climate change on our daily lives has been increasingly evident, less well known is its influence on the marine ecosystem,” said Professor Rocky S. Tuan, Vice-Chancellor and President of The Chinese University of Hong Kong. “CUHK is proud to launch this mobile exhibition in collaboration with L’Oréal Hong Kong as part of the educational and community endeavours of our Jockey Club Museum of Climate Change to further inspire climate action.  It is also a testament to our commitment to social responsibility and sustainable development.”

The Climate Change Mobile Museum Public Appearance* 

Date:          29 October 2023
Time:          11:00 am – 5:00 pm
Location:    Open space adjacent to Central Pier No.9, Central, Hong Kong
Highlights:  Interactive games, coral exhibits, and various content on climate change impact and environmental conservation

For more information and updates about the climate change mobile museum’s public appearance, follow the L’Oréal Hong Kong Facebook Page: https://www.facebook.com/lorealhongkong  

^* The event and schedule are subject to change. Please stay tuned to the L’Oréal Hong Kong Facebook Page for updates.

About L’Oréal

For over 110 years, L’Oréal, the world’s leading beauty player, has devoted itself to one thing only: fulfilling the beauty aspirations of consumers around the world. Our purpose, to create the beauty that moves the world, defines our approach to beauty as inclusive, ethical, generous and committed to social and environmental sustainability. With our broad portfolio of 36 international brands and ambitious sustainability commitments in our L’Oréal for the Future programme, we offer each and every person around the world the best in terms of quality, efficacy, safety, sincerity and responsibility, while celebrating beauty in its infinite plurality.

With 87 400 committed employees, a balanced geographical footprint and sales across all distribution networks (e-commerce, mass market, department stores, pharmacies, hair salons, branded and travel retail), in 2022 the Group generated sales amounting to 38.26 billion euros. With 20 research centers across 11 countries around the world and a dedicated Research and Innovation team of over 4 000 scientists and 5 500 tech and digital professionals, L’Oréal is focused on inventing the future of beauty and becoming a Beauty Tech powerhouse.

L’Oréal Hong Kong was established in 1983 as a subsidiary of the L’Oréal Group, and it offers around 15 brands to local customers. L’Oréal Hong Kong has been active in giving back to the local community and recognized as a “Caring Company” since 2003.

More information: https://www.loreal.com/en/hong-kong-sar/

About L’Oréal for the Future

L’Oréal’s second sustainability programme, L’Oréal for the Future, was launched in June 2020. Building on tangible results, the Group is committing to operate within the limits of the planet and to adapt to what it can withstand, as defined by environmental science. L’Oréal is implementing a new internal transformation program, with quantifiable objectives, to limit the impact of all its activities on climate, water, biodiversity and natural resources. These new targets will not only focus on the Group’s direct impact but also tackle its extended impact, related to the activity of its suppliers and the use of products by its consumers.

On climate, L’Oréal’s overarching 2030 objective is to reduce its greenhouse gas emissions of all scopes by 50% per finished product. As a member of the ‘Business Ambition for 1.5°C’ initiative, the Group has also committed to net zero emissions by 2050. By 2025, all its sites will have achieved carbon neutrality. Among other strategic commitments, L’Oréal has also committed to recycling and reusing in a loop 100% of the water used in its industrial processes by 2030, and 100% of biobased ingredients for formulas and materials for packaging will be traceable and will come from sustainable sources by the end of the decade, none will be linked to deforestation.

To address some of the most pressing environmental and social challenges facing the world, L’Oréal is also allocating 100 million euros to impact investing dedicated to the regeneration of nature and the development of the circular economy, and 50 million euros to a charitable endowment fund to support highly vulnerable women.

Find out more about L’Oréal for the Future:
www.loreal.com/en/commitments-and-responsibilities/for-the-planet/

About The Chinese University of Hong Kong

Founded in 1963, CUHK is a leading comprehensive research university with a global reputation and world-leading rankings.  Located in the heart of Asia, CUHK has a vision and a mission to combine tradition with modernity, and to bring together China and the West.  Under the University’s unique collegiate system, the programmes and activities offered by its nine colleges complement the formal curricula by delivering whole-person education and pastoral care. The University has eight faculties: Arts, Business Administration, Education, Engineering, Law, Medicine, Science, and Social Science. Together with the Graduate School, the University offers over 300 undergraduate and postgraduate programmes. All faculties are actively engaged in research in a wide range of disciplines, with an array of research institutes and research centres specialising in interdisciplinary research of the highest quality. More information: https://www.cuhk.edu.hk/

About Jockey Club Museum of Climate Change

The Jockey Club Museum of Climate Change (MoCC), funded by The Hong Kong Jockey Club Charities Trust, was established in December 2013 at The Chinese University of Hong Kong (CUHK). It is the first museum of its kind in the world, offering an interactive, multimedia exhibition that showcases valuable collections and information about climate change. It is the ideal venue for the public, especially students and teachers, to champion the cause of environmental stewardship and keep themselves abreast of the latest developments on environmental conservation and sustainability. More information: https://www.mocc.cuhk.edu.hk/