Hyundai Motor Group Serves Up Culinary Innovation with Chef Corey Lee as New Restaurant ‘Na Oh’ Leads Unique Customer Experiences in Singapore

  • Hyundai Motor Group Innovation Center Singapore introduces ‘Na Oh,’ a unique Korean restaurant led by Three-Michelin-Star Chef Corey Lee, opening on June 15
  • Na Oh aims to be a cultural hub for Korean cuisine, craft and design, featuring diverse collaborations with Korean artisans
  • Restaurant to offer a seasonal menu based on Korean fermentation and ingredients from HMGICS’s vertical Smart Farm, providing a unique seed-to-table experience
  • HMGICS to reopen customer experience (CX) space, offering various interactive customer programs, including 3D Virtual Reality Tour and Skytrack Experience

SEOUL, South Korea and SINGAPORE, June 13, 2024 /PRNewswire/ — Hyundai Motor Group (the Group) is excited to announce the opening of a new Korean restaurant, ‘Na Oh,’ with world-renowned Three-Michelin-Star Chef Corey Lee. The restaurant, located at Hyundai Motor Group Innovation Center Singapore (HMGICS), is set to open on June 15, aligning with the reopening of HMGICS customer experience programs.


Na Oh, which means ‘moving from inside out’ in Korean, is more than a restaurant. It is a cultural hub for Korean cuisine, craft and design, showcasing the work of Korean artisans. Under the culinary leadership of San Francisco-based Chef Lee, Na Oh brings a modern touch to traditional Korean cuisine, marking Lee’s debut project in Southeast Asia.

“We’re excited to bring this unique culinary experience to our Innovation Center in Singapore,” said Sungwon Jee, Senior Vice President and Global Chief Marketing Officer at Hyundai Motor Company. “By working with Chef Lee, we’re blending Korean tradition with global innovation that represents what modern Korean culture is all about.”

Chef Lee’s inaugural summer menu showcases his innovative take on traditional Korean dishes. The menu features Mulhwe, a seafood dish served in an icy kimchi broth; Naengmyun, cold beef noodles; and Samgyetang, a chicken dish flavored with ginseng.

Na Oh will be open from Wednesday to Sunday for lunch and dinner. Reservations are recommended and can be made through the HMGICS website. (Link)

Alongside the new restaurant, HMGICS is reopening its customer experience (CX) space with a variety of programs to increase its interaction with local customers in Singapore. The 80-minute CX Discovery Tour is offered free of charge, and reservations can be made on the HMGICS website. (Link)