Samsung Unveils Upgraded Bixby with Advanced AI, Rivals Apple’s Siri Update

Samsung confirms plans to launch an upgraded version of its voice assistant Bixby this year.

The new Bixby will use Samsung’s own AI models, including large language model (LLM) and Gen AI technology.

The upgraded Bixby aims to be more conversational and capable of handling complex tasks, such as interactions with multiple apps.

This announcement comes after Apple’s upgrade of Siri through a partnership with OpenAI, emphasizing the importance of AI in voice assistants.

Samsung will continue to offer multiple voice assistants on its devices, including Google’s AI assistant, Gemini.

The release date for the upgraded Bixby is not yet confirmed but may coincide with One UI 7 on Android 15.

Samsung’s focus on enhancing Bixby’s AI capabilities aims to improve user experience and drive product purchases in a competitive market.