Optimove Insights Report Finds US Consumers More Irritated by Brand Offers Than Political Messages, Urging Brands to Improve Personalization
November 2024 survey of 329 US consumers shows 58% find brand messages most irritating, versus 32% for political messages Respondents were asked, “In thinking about marketing messages you are receiving now, which type are the most irritating?” “These findings should serve as a wake-up call for brands to prioritize the