Flourish Launches Integration with Salesforce Sales Cloud and Financial Services Cloud

Improved Efficiencies for Advisors to Access Clients’ Held-Away Assets like Cash Through Salesforce as well as Practifi, Salentica Elements, and XLR8 Integrations

New York, Oct. 30, 2024 (GLOBE NEWSWIRE) — Flourish, a platform that provides innovative access to financial products that help registered investment advisors (“RIAs”) improve their clients’ financial outcomes, today announced an integration with Salesforce Financial Services Cloud, the leading automated customer relationship management (CRM) software for financial services, allowing RIAs to prefill Flourish application information using data stored in Salesforce. The integration also extends to three leaders in the Salesforce ecosystem for RIAs: Practifi, Salentica Elements CRM, and XLR8 CRM.

CRM solutions like Salesforce help thousands of financial advisors efficiently manage client data, automate marketing efforts, and build client relationships. Over 850 RIAs use Flourish Cash, which helps clients earn competitive rates on their held-away cash while benefiting from enhanced FDIC insurance coverage through its Program Banks. By integrating with Salesforce, and a suite of integrated applications built specifically for the financial advisor community, advisors can seamlessly access data, streamline operations, and enhance the overall client experience. These integrations are active and in use today.

“Our goal is to seamlessly integrate Flourish into the systems RIAs are already using today to give valuable time back to advisors,” said Max Lane, Flourish CEO. “Adding Salesforce, the number one CRM by market share, makes it even easier for  advisors to help their clients earn more on their held away cash while simultaneously growing their practices.” 

Simplifying client onboarding by pre-filling information eliminates friction and better enables firms to effortlessly incorporate Flourish Cash into their businesses–especially when an increasing number of firms are embracing ‘held-away cash’ in their holistic planning practices. After all, RIAs know that clients want high yield on their cash: 92% of advisors report that their clients have expressed interest in high yield cash accounts.   

Over 850 RIAs managing over $1.6 trillion in combined assets trust Flourish to help them bring more assets into their orbit. The Flourish platform allows advisors to feature their firm’s branding as well as providing client-friendly marketing materials, robust and customizable compliance resources, premium customer support, and more. 

Flourish has deep integrations across the RIA ecosystem, allowing advisors to incorporate our products into their existing workflows while seamlessly serving clients. To learn more about Flourish’s integrations with the RIA techstack, including Salesfroce, please visit: https://info.flourish.com/integration-partners. 

About Flourish
Flourish builds technology that empowers financial advisors, improves financial lives and retirement outcomes, and delivers new and innovative investment options to advisors. Today, the Flourish platform supports more than $6 billion in assets under custody and is used by more than 850 wealth management firms representing more than $1.5 trillion in assets under management. Flourish is wholly-owned by Massachusetts Mutual Life Insurance Company (MassMutual). For more information, visit www.flourish.com. 

Forward Looking Statements
This press release may contain forward looking statements that are subject to certain risks and uncertainties. Actual results, performance, or achievements may differ materially from those expressed or implied.

This feedback may not be representative of the experience of other customers, and is not a guarantee of future performance or success.

Flourish is an online platform through which investors can access financial services and products. Flourish’s offerings are provided by different entities and are subject to different terms, investor protections, and risks. Flourish Cash is offered by Flourish Financial LLC, a registered broker-dealer and FINRA member. Flourish Financial LLC is not a bank. Check the background of Flourish Financial LLC and its personnel on FINRA’s BrokerCheck. Flourish Crypto is offered by Paxos Trust Company, LLC, a New York limited purpose trust company regulated by the New York Department of Financial Services that provides custody and execution services for the Flourish Crypto accounts, and Flourish Digital Assets LLC, registered in New York as a commodity broker-dealer and provides website and other services and support for Flourish Crypto accounts. Paxos is not an affiliate of Flourish. Flourish Annuities refers generally to the annuity platform operated by Flourish Technologies LLC, where applicable, and to Flourish Insurance Agency LLC in its capacity as a licensed insurance producer providing insurance services related to such platform. Flourish Insurance Agency LLC does business in California under the name Flourish Digital Insurance Agency. An annuity is an insurance contract. Annuities shown on the platform are sold through Flourish Insurance Agency LLC, a licensed insurance producer, with offices in Jersey City, New Jersey, and are issued by one or more approved licensed life insurance companies. The Flourish entities mentioned above are affiliates. Flourish Cash, Flourish Crypto, and Flourish Annuities accounts are separate accounts and only assets in Flourish Cash accounts may be eligible for protection by the FDIC or SIPC. Please review the Legal section of our website, and the disclosures provided with each Flourish service or product, for further information.

The cash balance in a Flourish Cash account will be swept from the brokerage account to deposit account(s) at one or more third-party banks that have agreed to accept deposits from customers of Flourish Financial LLC (Program Banks). The accounts at Program Banks will pay a variable rate of interest. Flourish Cash currently has a tiered interest rate structure and currently has one tier in effect, as set forth in  the program summary. Each annual percentage yield (APY) may change at any time. The Flourish Cash interest rate(s) could be lower than the rate that could be earned by opening a deposit account directly with a Program Bank. The cash balance in a Flourish Cash account that is swept to one or more Program Banks is eligible for FDIC insurance, subject to FDIC rules, including FDIC aggregate insurance coverage limits. FDIC insurance will not be provided until the funds arrive at the Program Bank. Flourish Cash’s current Program Banks can be found here. For additional information regarding FDIC coverage, visit https://fdic.gov/ and https://www.flourish.com/advisors.

CONTACT: Marissa Arnold for Flourish
flourish@marissaarnoldpr.com