Outback Steakhouse launches new six-pack gift box of Bushman Bread with exclusive Lunar New Year giveaways

01月30日 15:00 美通社

HONG KONG, Jan. 30, 2024 /PRNewswire/ — The new takeaway version of Outback Steakhouse Bushman Bread has taken Hong Kong by storm since its launch a few weeks ago. Following the successful launch, the restaurant chain has decided to release a special six-pack gift box for takeaway customers. With the Lunar New Year festivities fast approaching, Outback customers can also enjoy two exclusive giveaways to mark the start of the new year.

Outback’s new gift box features a classic red design and includes six individually wrapped pieces of Bushman Bread and six pats of freshly made homemade butter. Through scanning the QR code on the box, customers can watch a video to learn how to re-heat the bread so it is just as it is served in the restaurant. From February 8 to 18, all customers who purchase a six-pack gift box will receive a dining discount coupon worth HK$88* to mark the start of the lunar new year.

And that’s not all – between now and 7^th February, customers visiting the Outback Steakhouse Hong Kong Facebook and Instagram pages have a chance to win free Bushman Bread coupons and a HK$1,000 travel voucher. To enter the contest, customers must simply like and follow the Outback Steakhouse Hong Kong Facebook or Instagram pages, like the relevant campaign post, tag two friends and write a post to share their experiences of Bushman Bread. The authors of the 500^# most creative posts will receive two free coupons for Bushman Bread. Anyone who includes a photo with their post, will have the chance to be one of 6^# lucky winners, who receive a HK$1,000 travel voucher and a six-pack gift box of Bushman Bread coupon!

The new Bushman Bread six-pack gift box costs $72 for non-members and $60 for members. Become a member for free to benefit from Outback’s exclusive member discounts!
Watch the Bushman Bread video here: https://marketing.outback.com.hk/bbtutorial
Download image: https://drive.google.com/drive/folders/1Lm4m28D61zdirezzvtbMeM8UBILqKVkJ?usp=sharing

*HK$88 dining discount coupon is valid from February 15 to March 28, 2024. This coupon is valid for spending of HK$500 or above, before 10% service charge applies. Only one coupon can be used per table per bill. This coupon cannot be used in conjunction with membership coupons and any other coupons. This coupon can be used with used in conjunction with membership discounts.

^#The 500 winning creative posts will be selected from the Outback Steakhouse Hong Kong Facebook page (300 winners), and Instagram page (200 winners). The six winners who include photographs with posts will be selected equally from Outback Steakhouse Hong Kong Facebook and Instagram pages, hence three winners from each platform.

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